Run Your Business Like a General

The greatest battles of life are fought out daily in the silent chambers of the soul. - David O. McKay

This tree-hugging pacifist has joined the military.

Not literally, of course. The army wouldn't want my bad eyes, bad back, and (as soon as the shooting starts) bad attitude.  But I've been applying some military discipline to my business lately.  Perhaps you'll be inspired to do the same.

My 3-Year Boot Camp

What needed changing?  I've realized that one of my primary challenges as a business owner is perfectionism. Case in point: It took me over three years to create my Strum & Sing in 60 Days online guitar course. The video shoot took so long, I visibly age from lesson to lesson.  Not an inspiring visual for beginning guitarists hoping to make quick progress.

2012

2016

Why did it take so long? I like to pin the blame on my three boys, who were all born over the span of the course creation.  But honestly, I was hell-bent on doing it right. I left no tip unshared, no helpful camera angle unfilmed, no obscure chord transition pitfall un-troubleshot.

And behind that perfectionism was fear. I had very little online marketing experience or support, so I was scared I might not be able to sell my course. I compensated by making it as close to perfect as possible.

It was a 3-year lesson in how not to make a product. While I'm proud of how the course turned out, and my online students love it, some simple advice would have made the process much quicker, and the finished product even better.  Since the launch of Strum & Sing in 60 Days, I’ve discovered a motherlode of online marketing resources, mostly podcasts by folks like Amy Porterfield and Pat Flynn, and one common theme is the need for business owners to act quickly and decisively.  In the words of the U.S. General George S. Patton, “A good plan violently executed now is better than a perfect plan executed next week.”

These marketing gurus recommend launching a Minimum Viable Product (MVP) at first--a bare-bones version that will get you talking to customers as soon as possible.  Revising the MVP based on this customer feedback is more efficient and makes for a better finished product than trying to create My Amazing Masterpiece version 1.0 in isolation.

I took the MVP concept to its logical extreme this year by pre-selling my new course, Totally Awesome Recitals, to a small group of beta-testers before I even started content creation. A few years ago I would have been too anxious to ask customers to prepay $130 for no more than a twinkle in my eye.

Hampton's Army: Now Recruiting

This decisive attitude isn't just for product developers and the military.  Most of us music teachers, for example, have had plenty of musical training, but little or no business training.  When we're confronted with business decisions, we're often deer in the headlights, paralyzed by uncertainty. 

If you find yourself stalling because of uncertainty, I invite you to join my little army of courageous, decisive small business owners.  I already got the ball rolling by violently executing my long hair.

Don't worry, my long-tressed brethren, I won't ask you to do the same.  I cut my hair because it was a huge pain. It looked OK in the morning, when I work alone.  By the time I'd start teaching, it was limp and stringy. And I was sick of fussing with it before I went on camera.

And so even though I was worried about scaring my children, and shocking my students, and dismaying my wife (as you can see, I had reason to worry), and looking like Mick Jagger in some instructional videos and one of General Patton’s cadets in others, I decided to stop worrying and just do it.

So what changes should you be making? What are you waiting for?  On the double, soldier!

My FREE Rate Calculator for Music Teachers

Fun fact: The ancient Romans believed you could predict the future by examining the entrails of sacrificed animals.

Another fun fact: 47% of independent music teachers use this method when setting their rates.

How did you choose how much to charge your students? Did you make a thorough evaluation of the value of your offer, analyze your competition, etc.? Me neither, at least when I first started teaching. I asked my buddy Charlie what he charged.  Good enough!

Except is was way too low.

I've got a better way now: A 2-minute tool that spits out a recommended hourly rate.

Beware

  • Compared to sheep liver, this tool is a major upgrade. Still, treat your result as a ballpark figure.
  • Many of the questions are self-evaluations. The better you know yourself, the more accurate the tool.
  • If you're considering raising your rates after using this tool (wonderful!), I strongly suggest you first check out my Friday Live Show broadcasts on the subject, Part 1 and Part 2.

How to Teach a Kid Guitar and Stay Out of Rehab

Check out my Facebook Live demo of this technique.

I am a masochist. Since 2003, I’ve become famous in Seattle for teaching kids aged 4-7 to play guitar. Perhaps in my retirement I’ll expand my legacy by choreographing goldfish.

I never planned on specializing in teaching young kids--I’d make a terrible kindergarten teacher.  But in 2006, word got around that a guy in Seattle was willing to teach kids as young as four, and he was actually pretty good. "Pretty good" normally doesn't qualify you as a specialist, but I was the only game in town.  Other guitar teachers  don't realize what a huge market there is for teaching young kids.  Or perhaps they just don't want to choreograph goldfish.

By 2007, the leaders of several of Seattle’s biggest companies were paying me to come to their home to teach their young children.  For the most part, if I may toot my tricycle horn for a moment, my young students have flourished: I still teach some of those kids today, and they're wonderful musicians.

I can attribute much of my success teaching young kids to a simple strategy I learned watching the amazing Terre Roche teach beginners at guitar camp one summer.  As long as the child likes to sing, this technique makes the guitar, a physically challenging instrument normally considered impossible for most young kids, friendly to tiny fingers. 

  • Find out the kid’s favorite song
  • Convert the song’s chord progression to just root notes played on the 6th string
  • Teach the kid to pick the 6th string with their thumb (and fingers planted on the pickguard)
  • Teach the kid to play those root notes in a steady quarter-note rhythm
  • Teach them to sing the song while playing
  • Reserve your spot in the Betty Ford Rehabilitation Center. You’ll need it when the success goes to your head after video footage of your adorable 5-year-old student singing “Folsom Prison Blues” goes viral.
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Grab 41 chord charts I've converted to bass lines

That last bit actually happened (minus the rehab bit, thank goodness). In 2009, student recital footage of my student Wesley’s perfect storm of dimples, Elmer Fudd pronunciation, and a grim tale about shooting “a man in Weno” got several million views in a single day.  Check it out:

The day after the video went viral, I got calls from the producers for Ellen and Jimmy Kimmel. Thankfully, everyone kept their heads: Wesley stayed out of the unhealthy TV spotlights, and I stayed out of the Betty Ford Center (never really a concern--alcohol gives me gas).

Ready to try this technique?   Download a zip file of all 41 chord charts I’ve converted to bass lines.  They feature a range of rock, country, and pop artists that appeal to young kids, such as Adele, Taylor Swift, Bob Dylan, Foo Fighters, and Bon Jovi.

One last tip: Make sure the guitar fits the child's body: A half-size guitar is appropriate for most 4-7 year olds.​

Check out my Facebook Live demo of this technique.

5 Ways to Get Shy Music Students on Stage


For every student musician who craves the electricity of the stage, there are several who treat the microphone like a cattle prod. Considering how many times I've had my lips zapped by a poorly grounded mic, maybe they're the wise ones.

But seriously, most students would be better off if they got past their fear and performed onstage. As a professional musician, you know the stage teaches different skills than the studio. Speaking skills, teamwork, stage presence, staying in sync with unpredictable musicians, tuning in the middle of your song--you don’t learn these things practicing in your bedroom.

That's a shame. Many of these skills aren't just musical. They're life skills that help you deal with your in-laws, nail a job interview, even think clearly in an emergency.

So how do we get these shy students on stage?

1. Ease in

How do you tackle a long, challenging song? You start with a small section. And to get a shy student to perform in a high-pressure situation, do the same: Shrink the challenge by giving them lower-pressure performance opportunities that serve as stepping stones up to the stage. Download my list of 6 low-pressure performance opportunities here.

Also, their first song doesn’t need to be a tour de force. With all the other challenges of performing live, difficult material will just overwhelm them.

2. Teach focus

Do you remember what it was like performing a challenging song on a big stage for the first time? For many, it’s like being in a dream, which perhaps is why my first-time performers often have no memory of what happened on stage. The avalanche of bright light, strange sound (especially if you’re using amplification), unfamiliar equipment, and sensation of being watched by a crowd, creates an incredibly distracting environment.

Our students don’t know how rehearsed their music needs to be in order to perform well in these circumstances. Consider the shock they routinely display when the piece they had played so well at home falls apart under your gaze. The lesson they need to learn: If it takes 20 hours of practice to play a song well in ideal conditions, it might take twice that time to prepare it for the distractions of the stage.

To teach this lesson, I do something I like to call The Blarney Test. I tell them that I’m going to try to distract them while they perform their song, and their job is to try to ignore me and play as best they can. Once they begin playing, I tell them a short, dramatic story. Once the song’s over, it’s fun to ask students how much of the story they heard.

3. Perform in a Group

In an ensemble, the gaze of the audience is diffused over the whole group, and mistakes made by your shy performer can be masked, or at least moderated, by the rest of the band. Just make sure you’ve trained your student to the required listening skills by using a metronome, backing tracks, accompanying them yourself, or holding full-band rehearsals.

4. Teach Stage Skills

Photo by Jorge Gordo on Unsplash

Any tool you can give your student to feel more familiar with the stage and connect with the audience will boost their confidence. Teach them stage presence, correct mic technique (if they’re singing or speaking), and familiarity with stage equipment like monitors.

One simple skill I teach all my performers, regardless of their instrument or role in a band, is to flash the audience an enthusiastic, warm smile as soon as they take the stage. It’s too much to ask most beginning performers to pay attention to the audience while they perform, but connecting with them before the music begins is doable. And, if it’s a good audience, their warm response immediately floods the student with support.

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6 Low-Pressure Performance Opportunities

5. Teach calming techniques

Teach your student ways to soothe their nerves as they’re waiting to go on stage. A strange but effective pro technique is to yawn for a half-hour. Big, eye-watering yawns, one after the other, for a long time, will eventually trick the body into stopping its release of adrenaline. Since yawning in public is somewhat taboo, I recommend students do this in the car on the way to the show.

Why does this work? Our body’s response to fear is stuck in the Pleistocene, better suited to fleeing a predator than playing a Bach etude. By yawning, we override this fight-and-flight response, convincing our sweating, shaking body that the saber-toothed cat is gone, and it’s time to chill in your cave, cuddle with your hairy neighbor, and gnaw on a mastodon drumlet.

Mmmm. Come to think of it, that pretty much describes what I do every night when I get sleepy. There must be something to this science stuff.

If you haven't downloaded this blog's free download, my list of 6 low-pressure performance opportunities, get it now!  Your students will thank you!

How do you get your shy performers on stage? Leave a comment below!

Thrill your young students with Musical Football

Check out my Facebook Live demonstration of this game here.

I discovered my all-time favorite educational game for kids while flailing.  I claim to specialize in teaching kids, but I have never felt like a natural. Still, shoot enough bullets in oil country, and eventually, up from the ground comes-a bubblin' crude.

I struck it rich with this one.  Musical football is so fun, kids who normally watch the clock are crestfallen when their lesson ends. It even energizes the ones who're only there because they parents bribe them with screen time (yes, I have those students too).  You will be blown away by how focused an ADD 8-year-old can be when a touchdown is on the line.

The game also works with kids who are oblivious to football, like my 7 y/o student Mila.  Her Princesses always destroy my Rock Climbers.  I love the visual.

Why football?  I made the game to inspire a stick-in-the-mud 7-year-old boy obsessed with his dad's hometown team, the New York Giants. "If only John could learn guitar by watching football," I told myself after a particularly dreary lesson. On the commute home, I devised a ridiculous mix of football and guitar lessons, and Musical Football was born.

The game is versatile enough to train a variety of musical skills on any instrument.  And it's so simple it can easily be adapted to many other sports or activities a child might like. All it does is repackage the exercises you'd normally do with your student.

Instructions

This game can easily be adapted to other sports, but let's assume we're playing football (American football, that is).  If you don't know the rules, you should be able to get the gist of the game by reading the instructions, and then I'll teach you to modify the game for a sport or activity you're more familiar with.

Materials

1.  A pen or pencil
2.  A piece of paper representing an aerial view of a football field, like so:

Want to print this field?  Download my free Musical Football Kit.
Setting up the Field

1.  Choose team names, either real or made-up.  
2.  Write the team names above the field and in the end zones.

How to Play

​The object of the game is for the student's team to progress across the football field from their 20 yard line into their end zone, earning them 7 points per touchdown.  Progress is made by successfully performing musical challenges chosen by the teacher.  When the teacher's team has the ball, the student's performance determines how well they play defense.

Steps​

1.  Write and circle a number "1" on your student's 20 yard line. This marks the ball's location on first down.

2.  Ask the student to choose an short, medium, or long play. This determines how difficult their musical challenge will be, and how many yards they'll progress if they succeed.

3.  Give the student a musical challenge.  Any demonstration of skill that can be judged "right" or "wrong" will work.

4.  Verbally dramatize the play based on their performance, as if you were a sports announcer.

5.  Draw a line up field to show how far they progressed. Where the ball stops, write and circle a number "2" meaning it's now second down.

6.  Repeat from step two until the student runs out of downs or gets a touchdown.

Turnovers

When the teacher's team has possession, the process is the same, except that you, the teacher, choose how difficult your play will be (since you now have the ball).  You still choose a musical challenge for the student (that's what makes the game educational, right?), but now the student's performance determines how well they defend against your play.  A shaky performance means the teacher's team successfully moves up the field, while a solid performance might result in an incomplete pass or a sack.

Duration and Winning

The game works best played over at least several 15-30 minutes sessions. I like to play it during the second half of my hour-long lessons, when young students would otherwise start to droop.  Some of my guitar football games have been running for over a year.  

Play until the student is 14 points ahead of you, or just use your discretion.  I wait until the field gets torn, or starts to look like a Jackson Pollock painting.  Then I give the student a heads-up that the clock is running down, and then wait for a climactic play, after which the final buzzer sounds.

Making it Fun

There are three keys to making this game fun:

1.  Creating excitement by "calling the play" in a dramatic way. It really helps to be familiar with the sport or activity so that you can improvise a rich, realistic story.

2.  Choosing musical challenges of the right difficulty. Short plays should be a non-threatening opportunity for the student to build confidence. Long plays should be challenging, but depending on the student's level of experience, confidence, and motivation, you may still want to choose a challenge that is well within their abilities. If I see them getting demoralized, I give them some easy challenges to restore their confidence.

3.  Letting them win.  I recommend that your students take the lead early on, and stay ahead. It's more fun and motivating that way. Save the grit-building lessons for the real ball field.

Making it Educational

It's fun to teach students party-trick skills like guitar harmonics, or a trill on the piano, or how to make a trumpet sound like an elephant.  I introduce students to the game with these challenges to get them hooked. But once they are, bring more academic rigor to this game by aligning your musical challenges with your goals for your student. If they're working on a song for example, their musical challenges can simply be exercises you'd normally give them to learn the piece.

Tips

1. If the student is unfamiliar with the rules of football, be very brief and simple when explaining them. Use the term "try" instead of "down," i.e. "You get four tries to go this far."

2. Focus on creating drama and giving the student a sense of accomplishment.  For most students, this is more interesting than the mechanics of foodball.

3. That said, if both of you are football experts, it can be fun to add complexity to the game to allow for more strategy: Field goals, punting, interceptions and fumbles, etc.

4. When appropriate, give the student time to practice their musical challenge before their final attempt. And if they still struggle, and I think some more info would help, I suggest they take a "time out," where I pretend to be their coach giving them some sage advice on how to succeed.

5. At the end of the lesson, I label the dot where we left off with the date so that we can find it next time we play.

Adapting the Game to Other Sports

Musical football can easily be adapted to your student's favorite sport.  This can give a huge boost to your student-teacher bond.  You know how it feels when a friend gets you the perfect gift?  You can give your young student the same sense of being appreciated and understood.

Any sport or activity will work as long as it involves reaching a specific location.  In soccer (i.e. real football) you move a ball downfield into a goal. In baseball or kickball, you move around the bases. In Mario Kart (yes, computer games work too), you fly down a race track toward the finish line. Tennis, however, doesn't translate as well, because there isn't a clearly defined destination for the ball (or the players).

FYI, Musical Football usually lasts longer than, say, Musical Soccer or Musical Pole Vaulting, because of how many plays it typically takes to score any points (and even then, the teacher's team gets the ball and the game continues).

What Gets Changed

​Come up with an activity that the player must do four times to reach their destination: Four kicks to get the soccer ball in the goal, four tanks of gas to reach the finish line, etc. If they don't reach their goal in four tries, the consequence should match the sport: The other soccer team gets the ball, the race car explodes, the exhausted mountain climber trying to scale K2 tumbles into a crevasse. Who knew oboe lessons could be so thrilling?

Instead of a football field, draw an aerial view of the area of play on paper--the field, racetrack, mountain, etc.--with the starting point at one end, and the goal at the other.

What Stays the Same

No matter the sport, give the student options to choose short, medium, or long attempts. And set a limit on the number of attempts they can make before they reach their goal, like the "downs" of American football. Four attempts work well.

And as always, the student should win in the end.  So when their car bursts into flames, they get a new one to drive the rest of the way to the finish line.  The ghost of the mountaineer floats back up to her high point to swing her spectral ice axe again.  Thus, failure is just a little speedbump on the road to victory. 

Print and Commit

While it's on your mind, download my Musical Football Kit and print it out, and choose one student to play the game with this next week.  

Any questions before you try the game?  Leave them below!

Have fun!

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Musical Football Kit - Printable field and instructions