Most music recitals are a drag.

Let's make yours TOTALLY AWESOME.

Great student concerts inspire your students to practice, drive more business to your doorstep, and justify higher rates.





* Includes Two 1-hour Personal Coaching Sessions

Hi, I'm Rob

I've taught private guitar, voice, and stage performance in Seattle since 2003.
I've also been helping music teachers inspire their students and grow their business since 2009.

I love this job, but it was never easy, especially early on.

Before I started teaching guitar in 2003, I was Seattle's Worst Handyman.  I'll spare you the details, but let's just say this career suits me better. 

Still, during those first few years, my student concerts were typical. They stank

My students were awkward and nervous. The audience was politely non-entertained.  And organizing these shows was so much work.  I wasn't sure it was worth it, especially when I started paying venues and accompanists out of pocket.

Over years of trial and error, after performing at some terrible venues (pro tip: a huge, echoey school auditorium is not a good recital space), and surviving some extremely stressful shows, I developed a formula for my recitals that transformed them into fun, inspiring concerts with truly good music.  YouTube videos of the Jam have been watched by over 6 million people. And my students love, love, love performing, even the shy ones.

Check out this amazing footage.  See what a difference a great venue and great backup band makes?  Every parent wants this kind of experience for their child.

Emma performing her original, "Snow Day" in 2009



I can teach you the thing I’ve done to make my student concerts so successful. 

It’s a FORMULA I’ve developed (with the help of some brilliant friends).  I’ve broken the formula down into simple, step-by-step modules that allow you to easily walk through each of the phases of developing your next recital. There’s no guesswork: Just follow the plan.

Here's what the course covers.

Preparing Students

Using visualization to prepare students mentally

Teaching stagecraft

Scheduling and running full-band rehearsals

Organizing the Recital

Finding a venue

Keeping track of student, song, and pricing data

Getting great video footage

Debriefing with your team after the recital

Collaborating with Teachers

Finding music teachers who complement your skills

Delegating work to your team

Including other teachers' students in your recital

Making it Amazing

Setting the proper tone at the show

Introducing your students with flair

Thanking students, staff, and audience warmly

Creating unity among your team of teachers


You've been extremely important in the success of my music school.  

I spent a lot of money on my education at Berklee College of Music and learned a ton, but one thing they didn't teach was how to start your own music teaching business.  You showed me how.

Four years ago, I started with fliers and a website and no students. I now have well over 200 students. I just raised my rates for the first time, and it looks like I'll be making about $10,000 per 8-week session. That just absolutely blows my mind, especially only working 3-8 from home, Monday through Friday.

And more importantly, with that many students, I have made a lot of great relationships with parents and I feel like an important part of my community, and that I'm adding value to these people's lives.

I am very grateful for your guidance.

Sean P. Rogan
You Rock School of Music

Why improve your recitals?

Great recitals

Motivate Students

We all struggle to motivate our students to practice.  How do you compete with a young student’s Xbox or soccer games? Or an adult student’s demanding job and family commitments?


The answer is: You give them something more compelling: A chance to perform music they love for an enthusiastic crowd.  Here's a rough graph showing how motivated my students are before and after my recitals.  

Most of my students slack just like yours do.  But when they're preparing for my recitals, they practice like olympic athletes.

Great recitals

Make Money

I'm on a mission to help music teachers earn what they deserve.
Student concerts are an overlooked opportunity.

You've played countless $100 gigs and made great sacrifices to get to where you are. Why shouldn't you go on the same tropical vacations your students do?

Here's what great recitals produce...


Students who are having a blast will have better attendance and take lessons with you longer.


Students and their parents tell their friends about your amazing shows.  Voila!  New students, primed to love their lessons from Day 1.

Free Advertising

Students invite their friends to the shows, and share video footage on social media.  Friends are blown away.  Bam!  More new students.


Students will gladly pay for these experiences.  You can offer affordable options where students play solo, while premium rock star packages with a professional backing band earn you big money.

How Much Can You Make?

I currently charge $165/hour for lessons, which is more than triple the going rate for lessons in the Seattle area. How do I justify it? Giving my students performance experiences that they'll tell their grandchildren about.

My 2016 private lesson income

What You'll Get

  • Four modules of streaming video lessons, with each module containing several lessons, accessed in the members section
  • The Awesome Recitals handbook, containing all the lessons in print format
  • A swipe file of sample emails used to communicate with students, parents, venue owners, and soundpeople
  • A spreadsheet template for organizing student, song, and pricing data
  • A recital program template in MS Word format, beautifully designed for handing out to audience members

What you'll get


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Thanks for putting great work out there and for spreading the music gospel the way it ought to be spread - with passion, attention to detail and a sense of humor.

Jim Bowley, Guitar Teacher in Bel Air, MD

What Other Teachers Say

I wrote a guide to running a successful guitar teaching business called Rob's Totally Awesome Guitar Teaching Handbook.  Here's some feedback from my readers.

I can without doubts or reservations deem this The Bible of beginner-intermediate guitar instruction.

JP Holesworth

I started teaching in 2009 but with little success. Then I read your eBook and it changed my world tremendously. I was able to get up to 35 regular students a week!  I recommend it to everyone I know who wants to teach.

Tommy Bryant 
Guitar Teacher

The only reason I am teaching regularly is because of your book.  I read it cover to cover. I immediately connected with your story and your writing style. Best $30 I've ever spent. 

Bruce Kaechele 
Six Open Strings Guitar Lessons


30-Day Money Back Guarantee

You have a full 30 days to try the course. If you aren’t completely satisfied, just ask and I'll gladly give you a full refund on your purchase price. Give it a try, the risk is on me!

Enroll Here

Both packages are a single payment for lifetime ac​​​​​cess to all content.



  • Course Completion Guide
  • Access to private Facebook group
  • check
    Spreadsheet and program templates



  • Course Completion Guide
  • Access to private Facebook group
  • check
    Spreadsheet and program templates
  • check
    Two 1-hour private coaching sessions



Course content available once course is completed.

  •  Full Course Access
  •  Handbook PDF
  •  All Templates
  •  Email Swipe File
  •  BONUS: Weekly course creation progress updates
  •  BONUS: Course content input

No credit card required.


  •  Full Course Access
  •  Handbook PDF
  •  All Templates
  •  Email Swipe File
  •  Two 1-hour Personal Coaching Sessions
  • A copy of Rob's Totally Awesome Guitar Teaching Handbook


No credit card required.


  • Full Course Access
  • Handbook PDF
  • All Templates
  • Email Swipe File
  • Two 1-hour Personal Coaching Sessions
  • A copy of Rob's Totally Awesome Guitar Teaching Handbook


No credit card required.

All plans are a single payment for lifetime access to content.

100% Satisfaction Guarantee

You have a full 30 days to try the course. If you aren’t completely satisfied, just ask and I'll gladly give you a full refund on your purchase price. Give it a try, the risk is on me!

Frequently Asked Questions

Why are you pre-selling this course?

Is this just for recitals with kids?

I'm not a super confident performer. Is this going to hold me back?

If I buy, how soon will I start seeing course material surface?